How to reduce page bounce rate
Know if your site is mostly desktop or mobile and redesign for performance. Desktops use Wifi, and mobiles use cellular. Thus speeds vary.
If you advertise on social media for a younger audience, the advertising will largely be seen on mobile. Your site’s assets and tech must load quickly on social platforms.
Skip pop-ups. They’re bothersome and increase site weight. Avoid plug-and-play software like widgets. If possible, hard code website functionality.
This shouldn’t be a tip, yet it is. Don’t name dishes randomly. Prioritize and simplify the visitor journey. If sales are your focus, skip the newsletter.
Be genuine. Don’t “attempt” to be cool, global, or disruptive. If you and your work are, it will show. Inauthenticity repels audiences.
When selling to southeast Asia, cease utilizing stock photographs of cheerful caucasian models using the goods. E-commerce lacks a human interface, don’t alienate users.
Tell the user what to do. Rapidly. Always display the “purchase now” button. The setup should include cart scrolling. Checkout-ready.
The “Buy Now,” or conversion button should be below the product. Not a pressuring strategy, but a convenience or suggestion.
Make the user’s purchase easy. Show Products > Pick Products > Payment Info with “Anything else? Out > Billing. KISS.
Disconnected? Check out the accessibility info and contact form. Put it in all essential parts and the footer as an expandable tab.
Promote your products. Don’t advertise a crimson t-shirt when your others are brown and drab. Brown and grey advertising. Nobody will enter your eshop, say “Oh sh*t,” and leave.
SEO, too. Blogs, titles, metas. Be precise. You won’t have a huge throng, but a smaller number will stay and buy. You’ll keep brand trust.
Mend broken links. Everywhere. Check redirects. Relevantly redirect.
Content reigns. Clean, error-free, and usable. Keyword stuffing and pre-school-level writing are over. Visitors jump. Google Notes.
Is your page 5% ads? Nothing. Except for snarky “good luck.” 16. Last. Keep your website updated. Tech moves quickly, and marketing information can become irrelevant. Both must be mastered.
