E-commerce Content Marketing Strategies- 7 ways to get started ASAP

Whether you are new to the market or an old player, you must already know what E-Commerce Content Marketing is if you are here to make your business prosper.

E-Commerce Content marketing brings you closer to your potential clients. It optimizes the traffic to your site and generates sales. However, not every kind of content is going to work. It needs to be well planned and executed. We’ll learn more about it as we move forward with the blog.

What is an E-Commerce Content Marketing Strategy?

Without a proper strategy, a piece of content is nothing but just a few words and videos that will get lost in the background. You need to plan wisely beforehand about what kind of device, language, network, location, target audience, etc., you will be catering to with your content. Otherwise, it would not do any good to your business.

You should be very clear regarding your purpose and the goal you want to achieve with the content. Don’t just throw blogs and videos on your site just for doing it. The content aims to bring you closer to your potential clients and let it do its job. Your lack of strategies could be a big turn-off for your potential clients.

Now let’s talk about the strategies to get efficient results.

Here are seven e-commerce content marketing strategies to start with:-

№1 — Get into the mindset of your target audience

When you think like your audience, it becomes easy to choose what might and might not attract them to your site to check out and buy the product and services that you are selling. You can collect this information from actual data and marketing insights. Your marketing and sales teams can get you all this information.

Different people have different personalities and understand that there are a few things that you can add to your site.

  1. Form Fillings:- By asking them to fill out the form, you can gather many buyers’ personal information to understand their psyche and behavior.
  2. Feedback: Feedback from customers is a way of connecting with them and helps build trust with your new customers.
  3. Video Interviews:- Video interviews with your old and potential clients bring you closer to new clients and make your site reliable in customers’ eyes.

№2 — Keep Yourself Updated with the Ongoing Latest Trends

By exploring trending data using different tools like SEMrush, you can explore what is trending in the market and what kind of content the customers like to consume and focus on getting on with that. If you understand this theory, you need to ask yourself a few questions.

  1. Are you posting your content on the right social media platform? For example, if the target audience for your product and services are youngsters and you post your content on Facebook, it will not help. It will hardly bring you any sales. Gen-Z doesn’t use Facebook anymore. So, in this case, even the best content will not be able to optimize your sales due to the wrong choice of platform to promote it.
  2. In what form do they like to consume the content? It could be videos, blogs, reels, etc.
  3. What device do they usually use to make the purchase?
  4. How much time does the buyer like to invest in my website?
  5. The answers to these questions will tell you where exactly you need to improve to maximize the chances of optimizing your sales. Google Traffic Analysis Tool can help you with this.

№3 — Well Researched Content Creation

A creatively made video or blog is of no good if it lacks in transferring all the crucial information. To create compelling content in e-commerce, you must do good research.

Also, explore all the keywords and SEO other competitive sites are using to optimize their sales. Compare your content with the top-ranking domains and see what your content is lacking. Is there any keyword you lack causing your fall in search rankings? Create your content based on this research. You can use a topic research tool to create your unique piece of scope for this purpose. Think of something out of the box.

№4 — Be a part of your buyer’s journey

There are multiple phases in a buyer’s journey. The sales and marketing funnel divides into three parts: the top, the middle, and the bottom, which corresponds to the different phases of a buyer’s journey.

The top part includes customer discovery and awareness; you know about the customer’s problem and pain. If they are already on your page, they are a little interested in your products and services. It would be best if you showed them the right direction. At this stage, don’t mention selling your products and services. Instead, concentrate on studying your customer’s needs.

The middle part is crucial because you build trust between you and the customer in this stage. At this stage, you indulge more deeply with your potential customers. In step 1, you discovered the customer’s problems. In step 2, try to offer them the solutions to the issues. Give them a tour of the products and services you sell and how it could be beneficial for them in solving their problems.

The last part includes purchasing; customers invest their money in your products and services. You make them feel the value of what your site is offering is too good to be passed by. Use emails, chat boxes, etc., to make your mark on their minds.

№5 — Measure Your Results

Almost everyone wants to improve. Since content creation is not a one-time thing, it is an ongoing process; it is essential to measure the past results to enhance future developments.

Keep your focus on creating content that can bring organic traffic, leads, potential clients, engagement, and conversion rate to your site. To achieve the results, focus on the points mentioned in point №2.

№6 — Ask for Customer Feedback

Customer satisfaction is of utmost importance when it comes to products and services. Review their chats, send follow-up emails, and listen to the recorded sales calls to see where you can improve your services.

When you have offered an excellent experience to one customer with your product and services, your brand gets free promotion through word of mouth. It automatically brings more organic traffic and generates sales: each customer and their experience matters in e-commerce.

Here are some steps that you can take to improve your feedback strategies:-

  1. Strengthen Your Customer Support Services:- Try to reduce the time gap between answering the customer queries. Resolve their issues on calls, and reply to their emails. Even if the customer is frustrated, don’t lose your calm.
  2. Show their feedback without any alteration:- This is a perfect way of building trust between your customers and you. If the input was not good, show them how you have improved. If the feedback was good, share their experience with another customer interested in your product and services
  3. №7 — Invest your time in exploring effective e-commerce content marketing

Different types of content work differently on other platforms. To determine what is best for the kind of product and services your brand offers, do thorough e-commerce content marketing research. There’s a variety of content you can use as per your requirements.

  1. Blogs:- Content Creation started with blogs; it can never go out of trend. Just make it more creative, keep your target audience in mind, and post it on the right social media platform. Use different tools like Google Analytics and Semrush to figure this out.
  2. Original Photos:- Seeing a copied photo of the product you claim to be yours is a big turn-off for the buyers. It makes your site unreliable, and customers hesitate to invest their money in your products and services — Post more than one original photo from different angles.
  3. Videos:- As they say, everything looks good in photos. How do we know they will send the exact product they are showing on the site? In e-commerce marketing, people can not touch the product to determine the quality; videos make up for it to some extent. Make good quality videos that show the best usage of your products and services.

A good e-commerce content marketing strategy needs the usage of these kinds of tactics and different intelligent tools to enhance your content’s quality and search rankings. By being aware of these, you can make significant improvements in your e-commerce content marketing and take a step toward success.

--

--

--

15 Years in Digital Marketing & Technology | Currently in E-commerce, Digital Assets, and Metaverse space | Expertise in business growth & team management

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

6 Things you Missed at the 2017 Market Research Summit

The Rise of Female Sports Influencers

Women playing field hockey.

Lessons in Written Communication – Part 1 of 2

How To Auto Post On Instagram And Find The Best Hashtags

6 Questions To Start Your Branding Process — Plus Examples for Inspiration

How Gillette proved a point by losing 8 billion dollars!

How YouTubers can convert their Audience from Viewers to Advocates

DO NOT Read This Article

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Agam Chaudhary

Agam Chaudhary

15 Years in Digital Marketing & Technology | Currently in E-commerce, Digital Assets, and Metaverse space | Expertise in business growth & team management

More from Medium

Content marketing in the digital age

The One-Two Punch Of Great Copywriting

10 Lead Magnet Ideas — People First Content

Does Influencer Marketing really work?