
We, marketers, wear different hats at different times. One of the key (read it as favorite) hat is the hat of a data scientist. The problem comes up when we use our faulty gut and makes “grandma a data scientist!” (refer: image)
To be a proper data scientist, we shall take care of the two most important yet most ignored elements of data science:
1. Kolmogorov-Smirnov test
2. No use of drama
Happy winning!